Justification of the agricultural development strategy in Angola: marketing approach

   The article is devoted to solving the problem of reducing backwardness in the Angolan agricultural sector by proposing a development strategy based on marketing research tools. Calculated by authors effectiveness indicators for agricultural management in Angola shown the technological backwardness of the industry, the extreme degree of import dependence for agriproducts, the unsatisfactory level of food security against the background of the unfavorable natural and climatic situation and the consequences of military operations. It was concluded that there was a need for state support and major investments in the Angolan agricultural sector. In accordance with the marketing approach an analysis of the agricultural industry’s life cycle was carried out. It based on calculation of average growth rates for gross agricultural product, agricultural income, competitiveness of Agri producers and their direct support, population and enterprises number over the ten years. The results obtained indicate that modern Angolan agriculture is most close to the “birth” stage of the industry’s life cycle and prove the expediency of target state investment strategy aimed at labor productivities increasing and technological equipment, fighting drought and clearing land. It was proposed the mechanism for financing the formulated measures, it means the redistribution of funds from the Oil Business, the most profitable in Angola. It was noted that there is no transparent taxation in Angolan oil sector, foreign oil companies actively lobby their interests in the Government and often seek preferential, which unprofitable for Angola. On based at open statistic data it was calculated total oil tax rate equal of 32 %, and it is too low compared to other countries. The revision of Angola’s taxation system for foreign oil companies is going to allow the additional income, which can become a source of financing for the agricultural development strategy.

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