Grounding for the decision to enter a new international market on the example of a german production company
https://doi.org/10.46845/2073-3364-2022-0-3-14-21
Abstract
The penetration of companies into international markets provides opportunities to increase the share of sales, increase income and profits, improve the status of the company, and increase competitiveness. Decision-making regarding the expediency of a company's entry into the international market depends on many factors. In the process of making such a decision, it is extremely important for the company's management to carefully analyze the benefits and risks associated with the penetration of each potential market of a particular country.
About the Authors
V. V. Dorofeeva
Kaliningrad State Technical University
Russian Federation
Russian Federation
Dorofeeva Viktoria Viacheslavovna – doctor economy Sciences, Associate Professor at INOTEKU
Kaliningrad
E. N. Artemova
Kaliningrad State Technical University
Russian Federation
Russian Federation
Artemova Ekaterina Nikolaevna – master's student at INOTEKU
Kaliningrad
References
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Review
For citations:
Dorofeeva V.V., Artemova E.N. Grounding for the decision to enter a new international market on the example of a german production company. Baltic Economic Journal. 2022;(3(39)):14-21. (In Russ.) https://doi.org/10.46845/2073-3364-2022-0-3-14-21
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